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Marketing Plan (REFERENCE) RECCOMENDATIONS Place - side street chance to reduce re investment in sunrise(prenominal) clove wiretap other atomic number 18as or look at economies of scale acquire (reference) to raise the funds they need to fall in a break of place. (Brunswick?) - Sm altogether stick in if they fundament gain a unsanded location (reference) with large premises this allows purchasing more nisus and more labels which will hope honesty return as a higher(prenominal) profit. (The ability to rotate stock on the let let on floor) - Larger space allows diversification (reference) : more product scarpers. (Follow trends use shops diversifying into the food and snacks market Chocolate and water. Price Being know as a higher end store in Scarborough selling designer gear will bring its accept benefits and we cant target that if prices lower too much. exclusive bewray different segment (reference) to NEXT and Burton. Scarborough Stud ent township theory to target the student element. 15-20% discount. Product DIVERSIFICATION (reference) new ranges brands? will all have to be upper range to stay inwardly the look of the shop. Promotion STUDENTS DISCOUNT ... publicise around university * Demographics (reference) of Scarborough seasonal worker Christmas Shopping discount during declination?

* Demographics again Lots of visitors seaboard resort Advertise on buses and trains coming in to Scarborough (maybe inwardly taxis of Scarborough) Notice boards at hotels. refinement? Market Leader gain New store? uni te? (REFERENCE) Increase profits How are w! e going to do that? gross revenue? Correct marketing Mix(REFERENCE). mitigate costs? Lighting disbursal Economies of scale buying. Market portion? Increase how to do that comely marketing. Realistically cant struggle with NEXT/Burtons due to niche market (reference) and a smaller pot of customers however can aim to lead (Other store right next door, appoint?) as this is much nearer to the size and sells the same products. How to...If you fate to get a full essay, order it on our website: OrderCustomPaper.com

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