publicity :: essays research papers

What is Publicity? Well prevalentity is the Art of Attracting FREE existence exposure making Ones self visible to the public eye now this may be a newspaper expression mention in a magazine on radiocommunication or television interview or item its all desolate exposure n champion paid visibility that can illustrate a positive or negative image to the general public. immediately Im sure your saying to your self promotion sounds a lot like advertising, and youre wondering, whats the difference between advertizing and promotional material? Well ladies and gentlemen advertising is the activity of attracting public attention to a product or business or a band, as by PAID announcements in the form of print, broadcast, or electronic media such(prenominal) as the internet, what can Publicity do for you? To really hit the gain vigor on the head I would say Publicity provides important visibility. An word in newspaper or a story on radio or television will attract public attention an d throw public interest and create awareness and build creditability for the cause youre promoting, and then you and your organization can profit from this most important visibility Why attract promotional material? One of the main reasons P.R professionals seek publicity and not advertising the significant word here is Creditability, publicity is regarded as more credible then advertising to attract positive publicity requires establishing a good working relationship with the media. This is of course easier said then done, your job as public relations professional is to provide the media with none biases information about your organization whether it is electronic or print with and you do this by furnishing them with a press release. Its what editors and reporters receive and read each sidereal day to make up there paper and decide what Stories to use. Never exploit to lie to the media always be truthful it is imperative to be respectable and open all it takes is one lie one cover up and your creditability is destroyed and in order for your creditability to be eradicated all that is needed is one nosey reporter trying to make a name for his or her self.Weather the mass media has lost relative influence to other proliferating utility(a) communications vehicles or not the fact remains that securing positive publicity through the media still lies at the heart of public relations practice. despite the growth of the internet and electronic media, print still stands as the proceeds one medium among public relations professionals.