Does Sex Sell

Whether they argon on TV, radio, or in a magazine, there is no counsel that you gouge escape advertisements. They all buzz off their target audience who they make water specifically designed the ad for. This is a multi billion dollar sedulousness and advertisers study many behaviors that they can attr practice peoples attention. mavin way that is consumptiond the most and is in some ways very contentious is use of sex to sell outputs. Evan Williams, a company who sells whiskey, released a put out ad of a young char dressed in her sunlight best on one side of the advertisement saying the continuing you wait.On the other side they have a hand over of the same woman as an adult dressed in a sexual manner saying the better it gets. In the middle of the ad is a bottle of their whiskey and adjoining to that it says aged seven eld. An analysis of the Evan Williams advertisement ordain include the appeals of ethos, logos, and pathos. The target audience is twain males and females in their late teens to mid twenties.This company gets the male side of the equating by getting their attention and interest drawn to the personable woman on the right with bright colors, drawing your attention there, as healthy as the bottle of whiskey which is right in the middle of the page. sensation way to try and get the females to look at the advertisement and conduct it is by envisioning a very plain girl who take cares to be very typical of girls during their younger years. On the side of that picture they appearing the same girl who now has become a woman, and is very attractive and just seems so much more powerful and sure of herself.One way that you can achieve that is to drink Evan Williams Kentucky straight bourbon whiskey. I have that this advertisement is not very ethical at all. They send the mental object that if you do not wear sexy clothes and try and act sexy then you are not good enough. The logic groundwork the advertisement is almost in all essence, sexual. They are exploitation a woman who is very attractive with bright colors standing next to a bottle of whiskey. As well, they try and use their slogan that goes with their product and apply it to a completely different situation with a woman.They salute how much better it gets when it is aged seven years. This is very degrading to the woman because they portray her as being ugly in the first photo, just after seven years, less dress, and makeup she is much better. There is nada wrong with the girl on the left who is just plain and simple. When you have to wear something sexual to get noticed it just continues to drain outside from the collective respectability of our partnership. They try to play sexual emotions in this advertisement. They show an attractive woman and a bottle of whiskey.They try and make it seem that if you drink their product that you can get this woman. Also they try and use the emotions of the females talking about how a decent flavor woman can become very attractive. The newer picture as well as is more vibrant increase she is wearing a lot more sexually provocative clothing than her old self, who is covered up and not showing any skin. It also seems to draw onto girls that have a lower self esteem. Showing that you will become a much happier person if you are good looking and dressed very sexually, than if you are not better looking.Personally I think that this is an unethical dilemma that we face in society today. employ sex to sell products is something that companies should stay away from. Depicting images of people for ad hominem gain is not right in my opinion. Unfortunately in our society this form of advertisement is accepted. This ad is although one that does appeal to its targets by using clever wording.