Harley Davidson Strategic Analysis Essay -- Motorcycles Harley Davidso

Harley Davidson Strategic epitome William Harley and Arthur Davidson wanted to take the work out of riding bicycles in 1901. after(prenominal) being joined by the Arthur brothers, Walter and William, they came up with the idea of putting a motor and a bicycle together. Many engine changes were made forrader the builders were satisfied. In 1903, they created the first Harley-Davidson motorcycle and produced three that course of instruction. Harley built its first form in 1907 on Juneau Avenue in Milwaukee. That same year, cl motorcycles were produced. As they were used for recreational purposes, they were also used in soldiers situations. They proved useful in border skirmishes and the government called for 20,000 rolls to be shipped overseas. spargon-time activity the war, other companies tried to enter the market, simply Harley remained the largest. The depression had an un lucky issue on Harley as it did with most corporations, but it outlasted the crisis and celebrated its fiftieth year in 1953 as the sole survivor in the motorcycle industry. Harley did change form public in 1965, but was bought by thirteen senior Harley-Davidson executives in 1981. It was returned to public ownership in 1986 by offering two billion shares of common parentage. It was approved by the New York Stock exchange in 1987 and has been there ever since.2.A company with the history of Harley-Davidson has few weaknesses and threats, but a SWOT analysis can help them turn them into favorable opportunities and strengths.Strengths- Customer loyalty is probably the number star strength of Harleys business. at once a person buys a Harley, it seems as though they become pin down in the entire Harley business. Once they buy a Harley, they usually neer buy another brand of motorcycle. Along with the bike comes the apparel. Once a person acquires a bike, the jacket, bandanas, etc. become a must. Opportunity- For Harley is that the economy is at a place where people will go out and purchase a motorcycle for recreational purposes. Whether the economy is good or not, is a place where they whitethorn thrive. When the economy is not doing as substantially, people may look at a motorcycle as a much economical way to travel so Harley can do hygienic in both situations. Weaknesses- Large numbers of products being produced can make for numerous errors. When there is such a demand to produce many of one type of product, there can be many mistakes that... ...s and perchance by reaching out to them with these types of products, they will develop future relationships with them. These executing products can be used for recreation and competition while retention that edge that Harley has had since it began.5. The stock of Harley continues to rise as the idea that the Japanese is dominate the industry. Since the beginning of the year, the stock for Harley has risen almost 49%. Part of the agent is the change in their operations. For years, people would have to wait for months for a bike due to the huge demand, but foul ups have been fixed and they are now pumping out bikes like never before. This article also states how well Harley deals with its employees and their union. Most recently, they signed a seven-year contract while still having one year left on their previous contract. There are slightly critics though who believe that Harley is just a balloon waiting to breach. Due to the expensive price, they believe that there is not much way of life to grow and that it is only a matter of time before the stock price begins to drop.-www.harleydavidson.com-http//www.businessweek.com/bwdaily/dnflash/nov2000/nf20001117_421.htm