Compare and critically analyze the UK marketing strategies of Domino's Essay

Compare and critically analyze the UK marketing strategies of Dominos Pizza and Pizza Hut - try ExampleThis paper will compare and critically analyse their business objectives will be made, followed by further comparisons and analyses of their marketing mix, marketing segmentation, and positioning in the UK market.The main priority for Dominos Pizza is to provide timely and customer friendly service, which is reflected in its marketing objectives. For example, Dominos considered the time when customers orient and receive pizza orders as a great opportunity to connect with their customers. To do this, Dominos offers their customers real time updates on order confirmation and delivery time to improve their delivery service. On the other hand, Pizza Huts main marketing objective is to operate on with its customers by identifying their characteristics in order to provide them with relevant and timely offers. Moreover, Pizza Hut wishes to grow and retain its present customer base throu gh the usance of various promotion campaigns. Both Pizza Hut and Dominos Pizza also seek to build their brand names to become kin names in the UK, while also building customer loyalty through the provision of handsome and quality foods and quick service (Yohn, 2014).The basic ware offered by Pizza Hut is dining experience, although they also provide food (Yohn, 2014 p1). The main product offering for Dominos Pizza is their food, while their excellent delivery services that promise pizza in 30 minutes flat also counts as part of the product offering. As a result, customers whose basic need is food may visit Dominos for a pizza or order for pizza from the comfort of their residence expecting good savor and hot pizza. The main difference between Pizza Hut and Dominos is that Pizza Hut is mainly concerned with the dining experience because they put to death a restaurant operation, unlike Dominos that mainly offers a home delivery service (Yohn, 2014). With